Lindsay Gross, Founder and CEO, Claims Theory

Predictable cash flow starts with predictable data. When patient info, coverage, charges, and documentation flow consistently, your revenue becomes reliable, and your decisions, faster. At Claims Theory, we help healthcare organizations clean up the noise so they can finally trust what their numbers are telling them. Because good data doesn't just report the past, it helps you lead the future.

Data isn't just a report, it's your roadmap. In RCM, smart decision-making starts with understanding your data, not just observing it. Clean claim rates, denial trends, and AR performance all tell a story. The key is turning those insights into action. At Claims Theory, we help organizations move from reactive to strategic by using data to drive decisions, and drive the business forward. Don't guess. Lead with data.

Want to know where your revenue cycle is leaking? Start with AR. The right team will uncover payer delays, process gaps, and hidden financial risks fast. But underinvest, and you'll feel it everywhere: denials, aging, and lost revenue. AR isn't just follow- up, it's financial strategy.